Wednesday, August 11, 2010

yes, you need a social media strategy

*before we even get started with this post, we have to give you an obligatory disclosure: hailey works at a PR firm in the digital media department.. if you know where she works, great. if you don't know where she works, even better. for all intents and purposes, it doesn't really matter.

The SmartBlog on Social Media postured: "Do you really need a social media strategy?" in their weekly reader poll. (You can read the results here.) It seems in recent months, that there has been this on-going debate that is starting to bubble to the surface about the merits of social media strategy. Do you need it? How do you do it? Where do you participate? Is it right for my company/brand/cause/product?

This is my answer: yes.
(Continued after the jump.)